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| YouTube Shorts Monetization Requirements for 2024 |
Not only can creators earn ad revenue from long-form content, but YouTube has also made it possible to earn revenue from short-form content called YouTube Shorts.
In this blog, we'll walk you through everything you need to know about earning revenue from short-form content and making sure your channel meets all the requirements for monetizing YouTube Shorts.
As a bonus, we'll also show you how to earn income from YouTube Shorts outside of the YouTube Partner Program.
What are the requirements for YouTube Shorts monetization?
To be eligible for YouTube Shorts monetization, your channel must meet one of the following requirements
- At least 1,000 channel subscribers and at least 10 million Shorts views in the past 90 days.
- More than 1,000 channel subscribers and more than 4,000 hours of long-form YouTube content in the past 12 months.
As you can see, you need at least 1,000 channel subscribers to meet these two criteria, so if you have not yet acquired 1,000 channel subscribers, it would be wise to research how to get them.
In addition, YouTube has very specific criteria to ensure that qualified Shorts have added value and are not rehashes of content already created. Channels that engage in any of the following activities are ineligible for monetization of YouTube Shorts
- Using clips from movies or programs for which they do not have rights.
- Uploading content from other creators and claiming it as your own.
- Uploading compilations without adding your own original content.
- Paying for automatic or fake views.
Creators who wish to monetize their YouTube Shorts must join the YouTube Partner Program:
- Must meet YouTube's channel monetization guidelines
- Have no strikes on their channel
- Have an active 2-step verification on their Google account
- Reside in a region where the YouTube Partner Program is available to creators.
What is the YouTube Shorts Fund?
In 2021, YouTube launched the Shorts Fund, a $100 million pool that will be distributed to creators between 2021 and 2022.
This was when YouTube Shorts had just launched, and the fund was Google's way of competing with TikTok.
Creators could get paid through this fund without having to participate in the YouTube Partner Program (YPP).
In 2023, the situation changed a bit. The fund will be closed and creators will need to belong to YPP to monetize their YouTube Shorts.
How much money can I make with YouTube Shorts?
Making money with Shorts is incredibly difficult; it takes literally thousands of views to earn even a small percentage through YPP.
There is no standard amount of money that creators can make with YouTube Shorts, as it depends on a variety of factors, including the number of people who actually view the ad.
Some say they can earn up to $3 per 1,000 views, while others say they can earn $0.04 per 1,000 views. However, there is nothing concrete from YouTube itself about this figure.
However, if Shorts are as popular as full-length YouTube videos, then we know that it takes a lot of views before you can earn any meaningful income from Shorts.
Now, aiming to earn income from YouTube Shorts through YPP may be something worth doing. However, there are other ways to monetize YouTube Shorts besides the YouTube Partner Program.
Brand Partnerships and Sponsorships
Short-form video will receive a lot of funding and attention in 2023 and beyond. In fact, according to Hubspot's Marketing Strategy and Trends report, 90% of marketers will increase or maintain their investment in short-form video.
This is because marketers believe short-form content has the highest ROI numbers compared to other marketing trends.
As a result, one of the best ways to monetize YouTube Shorts outside of YPP is through brand partnerships and sponsorships. A brand partnership is when another company sponsors a product or pays you to promote their product in your video.
You do not need millions of views or thousands of subscribers to do this successfully. You need a loyal audience and an established YouTube brand in order to get sponsorships from brands.
In other words, you need to focus on building a community by creating lots of content that is highly relevant to your target audience.
Of course, this also means leveraging all of YouTube's features to build your community, including YouTube posts, playlists, YouTube memberships, Shorts, and more.
How YouTube Shorts Monetization Works
The YouTube Shorts monetization mechanism is different from earning revenue from regular YouTube content.
That's because Shorts content includes music.
Because Shorts often use music from other musicians, the revenue generated from each video is split between the creator and the music publisher who has the rights to distribute the music used in each Shorts video
Source: YouTube
YouTube pays music publishers based on the number of times their music is used in Shorts videos.
If three music tracks are used in a Shorts video, 75% of the revenue generated from that clip will be paid to the music publisher.
On the other hand, if only one music track is used in the Shorts video, the revenue is split 50-50 between the creator and the distributor of the song.
If no music track is used in the Shorts video, the creator will retain all revenue generated by his or her video.
YouTube explains that there are four steps in the monetization process for YouTube Shorts:
- YouTube explains that there are four steps in the monetization process for YouTube Shorts.
- Music publishers receive compensation based on the number of times their intellectual property is used in Shorts content.
- Next, revenue is distributed to revenue creators based on their percentage of the total number of views of Shorts in each country.
- Finally, a 45% revenue share is applied to each creator, regardless of whether the music is used or not.
Shorts revenue is based on three main factors, which are the number of views, the region of residence, and the number of music tracks used in the content.
Conclusion
Meeting the requirements for monetization of YouTube Shorts is actually quite possible.
In my opinion, smaller channels that are just starting out should aim to meet the second requirement we shared, i.e., 1,000 channel subscribers in the past 12 months and 4,000 hours of viewing time for long-form content.
Meeting these requirements is not hard, but making money with YouTube Shorts is no mean feat.
If you want to make money with YouTube Shorts, you need to focus on building a loyal audience of subscribers, whether through YPP or other methods such as sponsorships.
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